Selected: F37 Britain humanist
F37® Britain Collection
F37 Britain humanist
F37 Britain
Humanist

Trouble & Strife
London
Underground
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Union
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F37 Britain
Humanist
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London
Underground
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The Story

A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness

What is it that makes something quintessentially British?

That’s pretty hard to put your finger on because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they are around us on the streets, our homes, and objects that we use every day. They are taken for granted, they are just part of the national socio-cultural landscape.
The idea behind F37 British Collection was to create seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all corners, nooks, and crannies of the land; from Victorian theatre posters and antique maps to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs, and ever-popular sans serifs.
Together, they reflect the hope and the glory of everyday British life. They celebrate our collective character and eccentricities.

They nod to our past while looking stiff-upper-lipped into the future.

F37 Britain humanist Bold
Union
Jack
F37 Britain humanist Light
The globally known Union Jack flag is the national flag of the United Kingdom, dating back to 1606 and designed by King James I. The design combines the crosses of England & Wales, Scotland, and Ireland to demonstrate their unity under one sovereign. Wales is the only country that does not have a unique representation in the Union Jack due to their union with England at the time the flag was created.

The purpose of the flag originally was to be flown at sea only by military and civil ships from England and Scotland. The flag then became legalised through Royal proclamation when Great Britain became a newly recognised state. Today, twenty-three countries around the world use the British union jack flag within their own flag design as there are many small British territories across the world.
F37 Britain humanist Thin
The current flag's design has been in use since 1801.
F37 Britain humanist Bold
Alreet
Eh Up Duck
Hullo
Ey-up
F37 Britain humanist Hairline
There are almost 40 different dialects in the UK that sound totally different from each other, and in many cases use different spellings and word structure.
F37 Britain humanist Bold
What is a Humanist typeface?
F37 Britain humanist Thin
The Humanist genre of sans-serif typefaces are characterised by a stronger link to calligraphy and Roman capital proportion when compared to other genres of sans-serifs.

The popularity of the Humanist genre from the 1980’s onwards can be attributed to a reaction against the saturation of emotionless Grotesque sans-serifs in advertising, such as Helvetica. Users needed typefaces that had the clean appearance of a sans-serif, while avoiding the sterile appearance of Grotesque’s. Humanist typefaces are typically more legible too, with open counters, greater variation in letter-shape and a more comfortable contrast for extended reading.
F37 Britain humanist Light
The Humanist sans-serif is perhaps the genres of sans-serif Britain has been the most influential in. The two exemplary typefaces of the genre, Edward Johnston's Underground and Eric Gill’s Gill Sans were both developed in Britain in the early 20th century.
01 / 06
F37 Britain humanist Regular
Union
Jack
F37 Britain humanist Light
The Union Jack or Union Flag, is the de facto national flag of the United Kingdom. Although no law has been passed making the Union Jack the official national flag of the United Kingdom, it has effectively become such through precedent.

The present design of the Union Flag dates from a Royal proclamation following the union of Great Britain and Ireland in 1801.

The tittles of the i and j in F37 Britain Humanist reference the Union Jacks anglar features.
F37 Britain humanist Hairline
What is a Humanist typeface?
F37 Britain humanist Thin
The Humanist genre of sans-serif typefaces are characterised by a stronger link to calligraphy and Roman capital proportion when compared to other genres of sans-serifs.
F37 Britain humanist Regular
F37 Britain humanist Bold
The popularity of the Humanist genre from the 1980’s onwards can be attributed to a reaction against the saturation of emotionless Grotesque sans-serifs in advertising.
01 / 06
Britain Humanist References
F37 Britain Humanist is a distillation of many classic British Humanist designs. Edward Johnson's Underground typeface was a clear inspiration, with other contemporary British designs such as Matthew Carter's Verdana also referenced. Underpinning the whole design are subtle angles that are taken from the Union Jack, most notably in the tittles of the i and j.
F37 Britain humanist Hairline
Humorous
F37 Britain humanist Light
Kitsch
F37 Britain humanist Regular
Quirkyness
F37 Britain humanist Bold
Eccentric
F37 Britain humanist Hairline
Abingdon
Accrington
Acton
Adlington
Alcester
Aldeburgh
Aldershot
Aldridge
Alford
Alfreton
Alnwick
Alsager
Alston
Alton
Altrincham
Amble
Amersham
Amesbury
Ampthill
Andover
Arundel
Ashbourne
Ashburton
Ashby-de-la-Zouch
Ashford
Ashington
F37 Britain humanist Thin
Bacup
Bakewell
Baldock
Banbury
Barking
Barnard Castle
Barnet
Barnoldswick
Barnsley
Barnstaple
Barnt Green
Barrow-in-Furness
Barton-upon-Humber
Barton-le-Clay
Basildon
Basingstoke
Bath
Batley
Battle
Bawtry
Beaconsfield
Beaminster
Bebington
Beccles
Bedale
Bedford
F37 Britain humanist Regular
Caistor
Calne
Camberley
Camborne
Cambridge
Camelford
Cannock
Canterbury
Carlisle
Carnforth
Carterton
Castle Cary
Castleford
Chadderton
Chagford
Chard
Charlbury,
Chatham
Chatteris
Chelmsford
Cheltenham
Chesham
Cheshunt
Chester
Chesterfield
Chester-le-Street
F37 Britain humanist Bold
Dagenham
Dalton in Furness,
Darley Dale
Darlington
Dartford,
Dartmouth
Darwen
Daventry
Dawlish
Deal
Driffield
Denholme
Denton
Derby
Dereham
Desborough
Devizes
Dewsbury
Didcot
Dinnington
Diss
Doncaster
Dorchester
Dorking
Dover
Downham Market
F37 Britain humanist Regular
Abingdon
Accrington
Acton
Adlington
Alcester
Aldeburgh
Aldershot
Aldridge
Alford
Alfreton
Alnwick
Alsager
Alston
Alton
Altrincham
Amble
Amersham
Amesbury
Ampthill
Andover
Arundel
Ashbourne
Ashburton
Ashford
Ashingto
Bacup
Bakewell
Baldock
Banbury
Barking
Barnard Castle
Barnet
Barnoldswick
Barnsley
Barnstaple
F37 Britain humanist Regular
Barnt Green
Barrow-in-Furness
Barton-le-Clay
Basildon
Basingstoke
Bath
Batley
Battle
Bawtry
Beaconsfield
Beaminster
Bebington
Beccles
Bedale
Bedford
Caistor
Calne
Camberley
Camborne
Cambridge
Camelford
Cannock
Canterbury
Carlisle
Carnforth
Carterton
Castle Cary
Castleford
Chadderton
Chagford
Chard
Charlbury
Chatham
Chatteris
Cheshunt
F37 Britain humanist Thin
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain humanist Bold
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain humanist Hairline
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain humanist Light
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain humanist Regular
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain humanist Bold
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain humanist Thin
F37 Britain Humanist is a distillation of many classic British Humanist designs. Edward Johnson's Underground typeface was a clear inspiration, with other contemporary British designs such as Matthew Carter's Verdana also referenced. Underpinning the whole design are subtle angles that are taken from the Union Jack, most notably in the tittles of the i and j.
F37 Britain humanist Light
F37 Britain Humanist is a distillation of many classic British Humanist designs. Edward Johnson's Underground typeface was a clear inspiration, with other contemporary British designs such as Matthew Carter's Verdana also referenced. Underpinning the whole design are subtle angles that are taken from the Union Jack, most notably in the tittles of the i and j.
F37 Britain humanist Regular
F37 Britain Humanist is a distillation of many classic British Humanist designs. Edward Johnson's Underground typeface was a clear inspiration, with other contemporary British designs such as Matthew Carter's Verdana also referenced. Underpinning the whole design are subtle angles that are taken from the Union Jack, most notably in the tittles of the i and j.
F37 Britain humanist Bold
F37 Britain Humanist is a distillation of many classic British Humanist designs. Edward Johnson's Underground typeface was a clear inspiration, with other contemporary British designs such as Matthew Carter's Verdana also referenced. Underpinning the whole design are subtle angles that are taken from the Union Jack, most notably in the tittles of the i and j.
F37 Britain humanist Thin
F37 Britain Humanist is a distillation of many classic British Humanist designs. Edward Johnson's Underground typeface was a clear inspiration, with other contemporary British designs such as Matthew Carter's Verdana also referenced. Underpinning the whole design are subtle angles that are taken from the Union Jack, most notably in the tittles of the i and j.
F37 Britain humanist Light
F37 Britain Humanist is a distillation of many classic British Humanist designs. Edward Johnson's Underground typeface was a clear inspiration, with other contemporary British designs such as Matthew Carter's Verdana also referenced. Underpinning the whole design are subtle angles that are taken from the Union Jack, most notably in the tittles of the i and j.
F37 Britain humanist Regular
F37 Britain Humanist is a distillation of many classic British Humanist designs. Edward Johnson's Underground typeface was a clear inspiration, with other contemporary British designs such as Matthew Carter's Verdana also referenced. Underpinning the whole design are subtle angles that are taken from the Union Jack, most notably in the tittles of the i and j.
F37 Britain humanist Bold
F37 Britain Humanist is a distillation of many classic British Humanist designs. Edward Johnson's Underground typeface was a clear inspiration, with other contemporary British designs such as Matthew Carter's Verdana also referenced. Underpinning the whole design are subtle angles that are taken from the Union Jack, most notably in the tittles of the i and j.
F37 Britain humanist
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What makes something look typically British? That’s pretty hard to put your finger on.
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