The Story

A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness

What is it that makes something quintessentially British?

That’s pretty hard to put your finger on because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they are around us on the streets, our homes, and objects that we use every day. They are taken for granted, they are just part of the national socio-cultural landscape.
This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all corners, nooks and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and typewriter impressions.
Together, they reflect the hope and the glory of everyday British life. They celebrate our collective character and eccentricities.

They nod to our past while looking stiff-upper-lippedly into the future.
Britain Sans References
F37 Britain Sans embraces the idiosyncrasies found in English Grotesques from the 19th century, a period of type development where the Sans Serif genre was still in its infancy. The typeface draws inspiration from type cut and cast by Vincent Figgins and Stephenson Blake, as well as more eccentric lettering found on English maps of the same era.
Aa
Light
Regular
Bold
Extra Bold
Black
What makes something look typically British? That’s pretty hard to put your finger on.
Try in Typetester
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
ABCDEFGHI
JKLMN
OPQRST
UVWXYZ
abcdefghijkl
mnopqrst
uvwxyyz
123456789
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