Selected: F37 Britain serif
F37® Britain Collection
F37 Britain serif
F37 Britain
Serif

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F37 Britain
Serif
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Iconic
Modern
Transitional
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The Story

A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness

What is it that makes something quintessentially British?

That’s pretty hard to put your finger on because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they are around us on the streets, our homes, and objects that we use every day. They are taken for granted, they are just part of the national socio-cultural landscape.
The idea behind F37 British Collection was to create seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all corners, nooks and crannies of the land; from Victorian theatre posters and antique maps to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs, and ever-popular sans serifs.
Together, they reflect the hope and the glory of everyday British life. They celebrate our collective character and eccentricities.

They nod to our past while looking stiff-upper-lipped into the future.
F37 Britain serif Regular
A proper
cup of
British tea
F37 Britain serif Regular
Britain is renowned for its tea-drinking culture for hundreds of years. It is a staple hot drink drank multiple times a day by millions across the UK. Tea originally was targeted to be a luxury beverage that was only served and purchased by the upper-class. However, over time it became more common to the general population and embedded itself in British culture. British people take pride in their ‘cuppa’ making capabilities with English Breakfast tea, regularly served with milk, and most importantly debating what biscuit is the best for dunking!
F37 Britain serif Regular
Most English tea is served with milk but some can be taken without, such as Earl Grey and green teas.
F37 Britain serif Italic
Alreet
Eh Up Duck
Hullo
Ey-up
F37 Britain serif Regular
There are almost 40 different dialects in Great Britain that sound totally different from each other.
F37 Britain serif Regular
What is a
Serif typeface?
F37 Britain serif Italic
Serif types have been around practically since the inception of modern printing. The shapes we recognise today in many seriffed designs have their foundation in late-15th century Venice, where Jenson’s roman type made an everlasting impression on its successors. Serif types are usually associated with book typography, but with increasing technological advancements in the technology of type-production, Serif types have found themselves part of the bustling visual culture of graphic design for display use; Lubalin’s contributions to type design are one such example.
F37 Britain serif Italic
Serif types have been in constant development for more than 500 years and therefore have the richest history and range of sub-genres, some that appear completely different to one another: slabs, old-style, transitionals, moderns, fat-face, Clarendons or Scotch.
01 / 06
F37 Britain serif Regular
A proper
cup of
British tea
F37 Britain serif Regular
Tea is a staple hot drink served in Britain. It has become such an integral part of our culture that the traditional afternoon 'cuppa' is now a British institution.
F37 Britain serif Italic
What is
a Serif
typeface?
F37 Britain serif Italic
Serif types have been around practically since the inception of modern printing.
F37 Britain serif Regular
The shapes we recognise today in many seriffed designs have their foundation in late-15th century Venice, where Jenson’s roman type made an everlasting impression on its successors. Serif types are usually associated with book typography, but with increasing technological advancements in the technology of type-production, Serif types have found themselves part of the bustling visual culture of graphic design for display use; Lubalin’s contributions to type design are one such example.
F37 Britain serif Regular
Serif types have the richest history and range of sub-genres: slabs, old-style, transitionals, moderns, fat-face, Clarendons or Scotch.
F37 Britain serif Regular
01 / 06
Britain Serif References
F37 Britain Serif has its roots in one of Britain's most iconic designs. Baskerville was first cut into metal over two centuries ago and represents an important step from 'Old-Style' typefaces to modern. This was designed towards the end of the 18th century — hence it's label as a 'transitional' design.
F37 Britain serif Regular
Humorous
F37 Britain serif Italic
Kitsch
F37 Britain serif Regular
Quirkyness
F37 Britain serif Italic
Eccentric
F37 Britain serif Regular
Abingdon
Accrington
Acton
Adlington
Alcester
Aldeburgh
Aldershot
Aldridge
Alford
Alfreton
Alnwick
Alsager
Alston
Alton
Altrincham
Amble
Amersham
Amesbury
Ampthill
Andover
Arundel
Ashbourne
Ashburton
Ashby-de-la-Zouch
Ashford
F37 Britain serif Italic
Bacup
Bakewell
Baldock
Banbury
Barking
Barnard Castle
Barnet
Barnoldswick
Barnsley
Barnstaple
Barnt Green
Barrow-in-Furness
Barton-upon-Humber
Barton-le-Clay
Basildon
Basingstoke
Bath
Batley
Battle
Bawtry
Beaconsfield
Beaminster
Bebington
Beccles
Bedale
F37 Britain serif Regular
Caistor
Calne
Camberley
Camborne
Cambridge
Camelford
Cannock
Canterbury
Carlisle
Carnforth
Carterton
Castle Cary
Castleford
Chadderton
Chagford
Chard
Charlbury,
Chatham
Chatteris
Chelmsford
Cheltenham
Chesham
Cheshunt
Chester
Chesterfield
Chester-le-Street
F37 Britain serif Italic
Dagenham
Dalton in Furness,
Darley Dale
Darlington
Dartford,
Dartmouth
Darwen
Daventry
Dawlish
Deal
Denholme
Denton
Derby
Dereham
Desborough
Devizes
Dewsbury
Didcot
Dinnington
Diss
Doncaster
Dorchester
Dorking
Dover
Downham Market
F37 Britain serif Regular
Abingdon
Accrington
Acton
Adlington
Alcester
Aldeburgh
Aldershot
Aldridge
Alford
Alfreton
Alnwick
Alsager
Alston
Alton
Altrincham
Amble
Amersham
Amesbury
Ampthill
Andover
Arundel
Ashbourne
Ashburton
Ashford
Ashington
F37 Britain serif Regular
Bacup
Bakewell
Baldock
Banbury
Barking
Barnard Castle
Barnet
Barnoldswick
Barnsley
Barnstaple
Barnt Green
Barrow-in-Furness
Barton-upon-Humber
Barton-le-Clay
Basildon
Basingstoke
Bath
Batley
Battle
Bawtry
Beaconsfield
Beaminster
Bebington
Beccles
Bedale
F37 Britain serif Regular
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain serif Italic
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain serif Regular
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain serif Italic
A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness.

That’s pretty hard to put your finger on. Because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they’re around us on the streets, our homes, objects that we pick up and use every day. We take them for granted, they’re just part of the national socio-cultural landscape.

This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all nooks, corner and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and Leicestershire typewriter impressions. We’ve paid homage to John Baskerville, the father of transitional typography and Edward Johnston, the man who took letterforms Underground. We’ve referenced the Union flag and Scotch whiskey, classic serifs and ever-popular sans serifs.
F37 Britain serif Regular
F37 Britain Serif has its roots in one of Britain's most iconic designs. Baskerville was first cut into metal over two centuries ago and represents an important step from 'Old-Style' typefaces to modern. This was designed towards the end of the 18th century — hence it's label as a 'transitional' design.
F37 Britain serif Italic
F37 Britain Serif has its roots in one of Britain's most iconic designs. Baskerville was first cut into metal over two centuries ago and represents an important step from 'Old-Style' typefaces to modern. This was designed towards the end of the 18th century — hence it's label as a 'transitional' design.
F37 Britain serif Regular
F37 Britain Serif has its roots in one of Britain's most iconic designs. Baskerville was first cut into metal over two centuries ago and represents an important step from 'Old-Style' typefaces to modern. This was designed towards the end of the 18th century — hence it's label as a 'transitional' design.
F37 Britain serif Italic
F37 Britain Serif has its roots in one of Britain's most iconic designs. Baskerville was first cut into metal over two centuries ago and represents an important step from 'Old-Style' typefaces to modern. This was designed towards the end of the 18th century — hence it's label as a 'transitional' design.
F37 Britain serif
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Italic
Regular
What makes something look typically British? That’s pretty hard to put your finger on.
Try in Typetester
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