The Story

A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness

What is it that makes something quintessentially British?

That’s pretty hard to put your finger on because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they are around us on the streets, our homes, and objects that we use every day. We take them for granted, they are just part of the national socio-cultural landscape.
This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all corners, nooks and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and typewriter impressions.
Together, they reflect the hope and the glory of everyday British life. They celebrate our collective character and eccentricities.

They nod to our past while looking stiff-upper-lippedly into the future.
Britain Scotch References
F37 Britain Scotch emerged as a recovery and reinterpretation of the letterings used on old maps of the British Isles. The style of this lettering, for example its wide spacing and long serifs are used as a base and then mixed with features of modern Scotch fonts such as the drop terminals, its contrast between thick and thin strokes, and its pronounced curves.
Aa
Regular
Medium
Bold
What makes something look typically British? That’s pretty hard to put your finger on.
Try in Typetester
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
ABCDEFGHI
JKLMN
OPQRST
UVWXYZ
abcdefghijkl
mnopqrst
uvwxyz
123456789
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