The Story

A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness

What is it that makes something quintessentially British?

That’s pretty hard to put your finger on because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they are around us on the streets, our homes, and objects that we use every day. They are taken for granted, they are just part of the national socio-cultural landscape.
This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all corners, nooks and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and typewriter impressions.
Together, they reflect the hope and the glory of everyday British life. They celebrate our collective character and eccentricities.

They nod to our past while looking stiff-upper-lippedly into the future.
Britain Slab References
F37 Britain Slab is based on various slab serif designs from the mid 19th century. Namely, several slab designs from the Caslon Foundry's 1841 specimen. F37 Britain Slab used these references as a foundation before taking on its own route. The result is a contemporary slab serif with generous ball terminals and a rigid skeleton that tips its hat to its ancestors.
Aa
Regular
Medium
Bold
Black
What makes something look typically British? That’s pretty hard to put your finger on.
Try in Typetester
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
ABCDEFGHI
JKLMN
OPQRST
UVWXYZ
abcdefghijkl
mnopqrst
uvwxyz
123456789
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