The Story

A collection of seven colourful, characterful fonts that take their cue from a miscellany of Britishness

What is it that makes something quintessentially British?

That’s pretty hard to put your finger on because the nation’s peculiar visual vernacular comprises thousands of small quirks and nuances. Many of these are so commonplace they go virtually unnoticed — they are around us on the streets, our homes, and objects that we use every day. They are taken for granted, they are just part of the national socio-cultural landscape.
This was the idea behind the F37 British Collection, a collection of seven disparate but perfectly patriotic fonts. We’ve taken our inspiration from all corners, nooks and crannies of the land — from Victorian theatre posters and antique maps, to wood-type specimens and typewriter impressions.
Together, they reflect the hope and the glory of everyday British life. They celebrate our collective character and eccentricities.

They nod to our past while looking stiff-upper-lippedly into the future.
Britain Condensed References
F37 Britain Condensed is a rounded typeface based on various display types that were published in the 19th and 20th century. It has the rigid, picket-fence structure of the condensed types from Stephenson & Blake, Thorowgood or De Little's wood types with the addition of rounded terminals to give it a fresh face. It is perfect for large display Use Cases that need to pack a punch.
Aa
Regular
Backslanted
Oblique
What makes something look typically British? That’s pretty hard to put your finger on.
Try in Typetester
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHI
JKLMN
OPQRST
UVWXYZ
abcdefghijkl
mnopqrst
uvwxyz
123456789
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